I took the initiative to redesign the Aston Martin website. The company has beautiful cars, but the website's photographs did not capitalize on this aspect. To address this concern, I incorporated better quality photographs on the home page as well as introduced galleries on the product pages. I also noticed that the layout of the website was too convoluted for the company's target market. Thus, I simplified the navigation so information would be more quickly accessible. Finally, to provide a more interactive platform, I added space to showcase special offerings, new technology, and an up-to-date news feed.
User Experience and Web Design