DON'T TEXT & DRIVE
Texting and driving drastically increases your chances of being in an accident, sometimes making it 23x more likely. I wanted to create an ad for a non-profit that would raise awareness for this statistic. The goal of the ad is to first focus the readers' attention to the text message and then draw their attention to the blurry foreground where they will notice a person walking. This is meant to be widely relatable; it serves to incite shock and reflection without being overly graphic.