What Wella needed was to step up their social media presence and help drive engagement. I was a part of the team that came up with the content calendar and created the supporting graphics. One of the main bi-weekly posts I helped create was called "Which Wella is it?" The post displayed one of Wella's products with the product line name covered and asked followers to guess which Wella product it was. The first "Which Wella is it?" post saw a 400% increase in engagement.
Art Director: Kara Lockwood Copywriter: Vic Rasgaitis