ASTON MARTIN

I took the initiative to redesign the Aston Martin website. I noticed that the website greatly needed to be redesigned. The key characteristics that I needed to focus on improving were the navigation options and the visual appeal of photographs presented. The company also had significant offerings and intriguing news that I needed to find a way to best present to users.
ROLE
Designer

SKILLS
User Experience and Web Design

AWARD
Addy Award



Aston Martin has several different stakeholders, which made it important to carefully research each market. I wanted to learn what users liked and disliked about the company as a whole. Once I was able to create a picture of what stakeholders desired, I was in a better position to tailor the website to highlight their needs and wants.   

I am a strong advocate for prototyping as a means to receive feedback and attain success. Thus, I created some different prototypes of the website and allowed others to try them out. Through this process, I was able to get a good idea of what would work best.



Aston Martin is continually coming out with new products and consistently has new data to share. However; upon review of my market research, it became clear that there was a need for a dedicated page for this type of information. To meet this need and provide a more interactive platform, I added pages to showcase special offerings, new technology, and an up-to-date news feed. This addition allows users to quickly and easily access desired information.



To address the need to capitalize on the visual appeal of the Aston Martin vehicles, I incorporated better quality photographs on the home page as well as introduced galleries on the product pages.

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© Jon McCoy 2018