Charity Water

Charity: Water is a non-profit organization bringing clean and safe drinking water to people in developing countries through water wells. I love what they do and wanted to create a set of shirts to raise awareness for the organization. I wanted to show the impact of each water well so I decided to represent each well built, with a single line. Thus, at the time, I had 3,811 lines to work with. I used these lines to spell out the word Charity Water. This symbolized the significance of the wells and served as a graphic representation of the organization.

Creative Direction and Design

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© Jon McCoy 2018